No idea is impossible in inflatable art. That’s the promise powering OPA—or Original Pneumatic Art—a new creative studio specializing in inflatable sculptures.

For their brand identity, we wanted to convey OPA’s playfulness, energy, and creativity.

We created a bold logo inspired by their great installations, imagining it as almost an inflatable itself.

The brand’s system is supported by a quirky, amorphous character which can adapt to infinite shapes and moods, a representation of the versatility and endless possibilities with inflatable sculptures.